The meat map of the world

The economies in Asia and elsewhere will see around 80 percent of the growth in the meat sector by 2022. The biggest growth will be in China and India because of huge demand from their new middle classes. Chart: Meat Atlas

Industrial livestock production in Europe and the USA began when feed, energy and land were inexpensive, the ‘Meat Atlas’ has explained, which is published jointly by the Heinrich Böll Foundation and Friends of the Earth Europe.

Nowadays, feed, energy and land have all become scarce and costs have gone up. As a result, total meat production is growing less quickly than before. “The market is growing only for pigs and poultry. Both species utilise feed well and can be kept in a confined space. This means that they can be used to supply the insatiable demand for cheap meat,” the Meat Atlas has said.

By 2022, almost half the additional meat consumed will come from poultry. Beef production, on the other hand, is scarcely growing. The USA remains the world’s largest beef producer, but the meat industry describes the situation there as dramatic. For 2013, it expects a fall of 4-6 per cent compared to 2012 and predicts the decline to continue in 2014. In other traditional producing regions including Brazil, Canada and Europe, production is stagnating or falling.

“The star of the day is India, thanks to its buffalo meat production, which nearly doubled between 2010 and 2013. India is forcing its way onto the world market, where 25 percent of the beef is in fact now buffalo meat from the subcontinent,” said the Atlas (see this news report from 2013 June).

According to the US Department of Agriculture, India became the world’s biggest exporter of beef in 2012 – going ahead of Brazil. Buffaloes are considered inexpensive to keep by the USDA (what benchmark do they use for husbandry I wonder). Thus the USDA considers buffalo meat a dollar a kilo cheaper than beef from Western cattle. In addition, the Meat Atlas has reminded us, the Indian government has invested heavily in abattoirs. Moreover, faced with the high price of feed, Brazilian cattle-raisers are switching to growing soybeans which has presented an opportunity for Indian buffalo-meat exporters.

China and India differ markedly in their food consumption patterns. In India, a vegetarian lifestyle has deep cultural and social roots. In surveys cited by the Atlas, a quarter or more of all Indians say they are vegetarian. “But the number of meat-eaters is growing. Since the economic boom (my note: usual dreadful mis-labelling here; it is no ‘boom’ but a slow destruction) in the early 1990s, a broad middle class that aspires to a Western lifestyle has emerged (true enough). This includes eating meat which has become a status symbol among parts of the population. Nevertheless, meat consumption in India is still small – per person it is less than one-tenth of the amount consumed in China.”

The costs borne by the environment because of the world’s fondness for animal-origin protein are probably the biggest, but are still difficult to calculate despite some 30 years of following advances in environmental economics. This helps us estimate some damage to nature in monetary terms. It covers the costs of factory farming that do not appear on industry balance sheets, such as money saved by keeping the animals in appalling conditions. The burden upon nature also grows by over-fertilisation caused by spreading manure and slurry on the land and applying fertilisers to grow fodder maize and other crops.

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