Posts Tagged ‘Hyderabad’
Kentucky Fried Chicken (KFC) in India is advertising a chicken meal that costs 35 rupees (USD 0.67, EUR 0.51). Hoardings such as this one are visible now in all the major metropolitan cities (Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata, Delhi) and KFC has taken outdoor advertising space along major roads in these cities.
This hoarding advertises “Real chicken” for 35 Indian rupees, “KFC wow! price menu”. In small letters on the lower bottom right of the hoarding the advertisement also says: “Products contain added monosodium glutamate. Not recommended for infants below 12 months”.
There are two culprits here at work to further the interests of the junk food/fast food industry. One is the Food Safety and Standards Authority of India which is nowhere near as vigilant as it ought to be, especially given its ‘Advisory on Misbranding/ Misleading claims’ which invokes the Food Safety and Standards (FSS) Act, 2006, Rules & Regulations, 2011. This has said: “(2) The various false claims made by the Food Business Operator about food articles and consequent violation, if any, are punishable under the provisions fo FSS Act, 2006; (3) Violations related to food items, seriously jeopardize public health as well lead to unfair gains to Food Business; (4) Misleading advertisement related to food items are imputed with malafide intent on the part of person making the claim and is normally made to misguide a consumer to purchase food item without disclosing the complete details on the advertisement. Companies (Corporate bodies including firm or other association, individual) are also covered u/s 66, FSS Act, 2006.”
The other culprit is KFC and its parent company, Yum! Brands, Inc. Just how important is India to Yum! Brands? Consider the statement by the company’s chairman and chief executive officer, David C Novak (available right now on the company website) in which he has mentioned India and its market:
” …we have made incredible progress in India, opening 101 new restaurants in 2011. Ten years ago, we were essentially just beginning with KFC in India, and now it’s our second leading country for new unit development. In fact, we’re so excited about our prospects in India, and its impact on the future growth of Yum!, that we’re going to break it out as a separate division for 2012 reporting directly to me. It’s encouraging to see that our new unit progress with KFC in India is very similar to what we saw in China during its first 10 years. Our India team has identified the key elements driving success in China and are adapting these strategies in India to leverage our iconic brands and build concepts with broad appeal.”
India’s business and financial English-language dailies, since they function as mouthpieces of industry and propaganda sheets for industry and trade associations, and since they function as uncritical endorsers of the current ruling regime’s reckless gallop into ruin, have had only laudatory noises to make about the invasion under way by KFC and similar global junk food peddlers.
The Economic Times published a gushing interview with Muktesh Pant, CEO of Yum! Restaurants International, which is described as running “the international operations of US quick restaurant chains Kentucky Fried Chicken, Pizza Hut and Taco Bell restaurants”. The newspaper asked: “How is the Indian restaurant market evolving, compared to say China?” and Pant answered: “If you compare the stats of the two countries, the consumer class of 300 million in China has an access to 3,000+ KFCs, while the consumer class of 100 million in India has access to only about 140 KFC outlets. Hence, there is a huge potential for us to leverage our expertise in the untapped market. Our aim is to have 1,000 outlets in India by 2015 and China has helped us provide a blueprint for this rapid growth.”
The same gushing interview contained answers from Niren Chaudhary, president of Yum! Restaurants India, who was described as “reporting directly to Yum! Brands, Inc, Chairman & CEO David Novak after the world’s largest restaurant company last week made India only the third country after the US and China with a standalone reporting division”. How fabulously exciting for all the 13-month-old infants wetting their diapers in anticipation of their next KFC portion.
The question was: “Will it translate into faster expansion and more hires?” And Chaudhary’s answer: “Our goal is to double our store base to at least 1,000 stores, employing 50,000 people, in three years. The new structure is a change in reporting relationship and reflects the importance of India as a future growth opportunity.”
Now we know why the KFC advertisements say what they do (and hide much). This CEO Pant is reported to have studied at the Indian Institute of Technology Kanpur, and if so that particular IIT – and the IITs and IIMs of Bharat – have much to answer for.
Torrential monsoon rains have triggered severe flooding in Pakistan, primarily in Sindh Province, Reliefweb has reported. Before the monsoon season began, forecasts predicted 10% below normal rains for Sindh and the southern parts of the country for the 2011 monsoon season. However, by 10 August, heavy rains began affecting districts of southern Sindh and extended to the northern regions of the province and adjoining areas of south Punjab and north-eastern Balochistan. While this spell lasted till mid-August, another more debilitating and sustained rain spell heavily affected areas across the entire Sindh Province from the end of August until 14 September. Concurrent impact in adjoining vast areas of Balochistan has resulted in serious humanitarian consequences including in South Punjab. In Sindh, the central and southern districts have been the worst affected.
These rains caused widespread breaches in the agricultural and saline water canals, particularly in the Left Bank Outfall Drain, which exacerbated flood impact in Badin, Mirpurkhas and Tharparkar districts, among others. Continued rains have seriously impeded delivery of emergency services and flood impacted mitigation works. Outflow of the draining flood water is compromised due to poor infrastructure and lack of maintenance of the drainage routes. Some parts of Karachi and Hyderabad have also experienced urban flooding. Flood waters are likely to stagnate in most of the affected regions for the foreseeable future.
As the monsoon season continues, the impact upon the population is intensifying with 5.4 million people affected to date. In Sindh, in particular, the concentration is most severe and all 23 districts have been affected to some degree. It is expected that the population will continue to be uprooted from their homes to seek refuge in the short term as more areas are affected. While some are housed in Government appointed shelters, more seek higher ground along bunds and roads. In Balochistan, five districts are affected and notified (considered seriously affected by the national authorities).The Government of Pakistan, through the National Disaster Management Authority (NDMA) and utilising the Armed Forces’ logistical capacity, has taken the lead in responding to the disaster with the deployment of rescue and life-saving relief operations.
IRIN News has reported that heavy monsoon rain in southern Pakistan is in many ways hitting children worst of all, according to the UN Office for the Coordination of Humanitarian Affairs, which says five million people are affected. The UN Children’s Fund (UNICEF) says children are among the most vulnerable in the kind of situation that prevails now in Sindh Province: “Up to 2.5 million children have been affected by severe monsoon floods in southern Pakistan – and with many still recovering from the worst floods in the country’s history just a year ago, UNICEF says more help must reach them fast before the situation worsens.”
Media in Pakistan quoted disaster management authorities in Sindh as saying at least 270 people have been killed in the province’s 23 districts. The provincial government, which has called on international agencies to help, says 1.2 million homes have been washed away, while the aid agency Oxfam has reported that more than 4.2 million acres of land (1,699,680 hectares) has been flooded and 1.59 million acres (643,450 hectares) of standing crops destroyed in Sindh. It also warned the “situation could worsen” over the coming days.
“The nature of this disaster in some ways poses challenges that are more complex than those of 2010,” Kristen Elsby, a spokesperson for UNICEF, told IRIN from Islamabad. She said the main factor in this was that displaced populations were scattered, with many based along roadsides. “We did not know where to go when the rains swept in, took away our goats and destroyed the vegetable crop we had cultivated,” said Azrah Bibi from Badin District. She and her extended family of eight are currently camped along a roadside near the town of Badin. “We saw some people here and joined them. Some people delivered one lot of food, but there has been very little since, and it is hard to cook anyway since we have no facilities other than a fire from bits of timber and scrap,” she said.
“Children, in particular, need access to clean water and also sanitation to prevent illness from breaking out.” Like many others affected by this year’s flood, Azrah Bibi and her husband, Gulab Din, 45, were also affected by the floods of 2010, widely rated as the worst in the country’s history, which partially damaged their home and also their rice crop. “This year things seem equally bad to me. The wrath of Allah has hit us twice,” she said.
Another IRIN report has said that Sindh is facing disaster once more with heavy rains over the past five days, according to the Provincial Disaster Management Authority (PDMA). “Two million people in 15 [out of 23] districts have been affected,” PDMA Director of Operations Sajjad Haider told IRIN. He also said crops had been devastated. Eighty-five people are reported to have died and provincial authorities have announced disaster relief measures, including compensation packages for victims. Haider said crops had been devastated.
“My sugarcane crop, which was ready for harvesting, has been lost. I am still recovering from last year’s losses of crops and livestock. Who knows what will happen now,” said Majeed-ud-Din, 40, from his village in Khairpur, one of the worst-hit districts. In the remote Kohistan District of Khyber Pakhtoonkhwa Province (KP) flash floods triggered by heavy rain last week are now confirmed by District Coordination Officer Syed Imtiaz Ali Shah as having killed at least 33 people. Media reports put the death toll at almost double that figure, with dozens of houses including an entire village swept away by torrents pouring down hillsides.
The UN Rapid Response Plan has said that in Sindh, of the approximately 5.44 million people affected, 49% are women. The number of deaths has increased to 223, of which 60 are women and 37 are children. To date, 665,821 family homes have been damaged or destroyed. Nearly 297,041 people (77,175 women, 139,661 children) are currently living in 2,150 relief sites.
The situation of the people who have been forced to leave their homes is dire, and there is clear evidence of growing humanitarian needs. People have sought refuge on higher ground, along roadsides and on bunds, while others are housed in public shelters. Access to safe drinking water is compromised, although health services are reaching out. Due to damaged infrastructure, however, it is difficult for the population to access existing services and efforts to avoid a major disease outbreak must continue. With an increasing number of people uprooted as a consequence of the situation, ensuring emergency shelter and food for the population is critical.
Across both provinces, Sindh and Balochistan, there has been a significant impact on people’s lives, especially related to the loss of livelihoods, most predominantly those related to agricultural activities. The UN Rapid Response Plan has said that approximately 80% of Sindh’s rural population’s livelihood is dependent upon agricultural activities, such as crops, livestock, fisheries and forestry. According to preliminary information from NDMA, 1.6 million acres of crop area have been destroyed by the floods, and pre-harvest crop losses include rice, vegetables, cotton, and sugarcane. The survival and health of animals in flood-affected areas are at risk due to loss of fodder reserves and animal feeds. These combined effects are likely to severely affect the availability of and access to adequate food for a large proportion of the affected population over the coming months.
The floodwaters have devastated towns and villages, washed away access routes, downed power and communications lines, and inflicted major damage to buildings. Many key roads and major bridges are damaged or destroyed. The prevailing socio-economic conditions along with flood have exacerbated the living conditions of women, men, boys and girls residing in the flood-affected districts. Additionally, female and children are not always able to access basic services or humanitarian aid. Vulnerable people in general are potentially experiencing a higher risk of disease, in addition to the challenges of limited access and mobility.
The price of a basket of staple foods has become crippling in rural and urban India. The government’s response is to favour agri-commodity markets, greater retail investment and more technology inputs. For food grower and consumer alike, the need for genuine farm swaraj has never been greater.
The retail prices of staple foods rose steadily through 2010, far exceeding in real terms what the Government of India and the financial system call “headline inflation”, and exceeding also the rate of the rise in food inflation as calculated for the country. These calculations ignore the effective inflation and its increase as experienced by the rural and urban household, and they ignore also the considerable regional variations in India of a typical monthly food basket.
Moreover, from a household perspective an increase in the prices of food staples is not seen as an annual phenomenon, to be compared with some point 12 months in the past. It is intimately linked to employment (whether informal or seasonal), net income, and the pressures on the food budget from competing demands of medical treatment, education and expenses on fuel and energy.
When real net income remains unchanged for over a year or longer, the household suffers a contraction in the budget available for the food basket, and this contraction – often experienced by rural cultivator families and agricultural labour – is only very inadequately reflected by the national rate of increase in food inflation.
An indicator of the impact on households is provided by the price monitoring cell of the Department Of Consumer Affairs, Ministry Of Consumer Affairs, Food and Public Distribution. This cell records the retail and wholesale prices of essential commodities in 37 cities and towns in India. Data over a 36-month period (2008 January to 2010 December) for the prices of cereals, pulses, sugar, tea, milk and onions reveals the impact of the steady rise in the Indian household’s food basket.
In 33 cities and towns for which there are regular price entries, the price per kilo of the “fair average” quality of rice has risen by an average of 42% over the calendar period 2008 January to 2010 December. In 12 of these urban centres the increase has been over 50% (Vijayawada, Thiruvananthapuram, Hyderabad, Bengaluru, Patna, Cuttack, Bhubaneshwar, Indore, Bhopal, Shimla, Karnal and Hisar).
The average price rise over the same period for a kilo of tur dal, for 32 cities for which there is regular price data, is 46%. In 11 of these urban centres the increase in the price of tur dal has been over 50% (Puducherry, Bengaluru, Patna, Agartala, Nagpur, Mumbai, Indore, Ahmedabad, Shimla, Jammu and New Delhi). Where wheat is concerned, from among the 27 cities and towns for which there are regular price entries over three years, in 10 the per kilo price rise is 30% and more.
If in search of a comforting cup of tea over which to rue the effect of the steady price rise, this too will cost a great deal more than it did three years ago. For 25 urban centres with regular price data, the average increase over the same period of 100 grams of loose tea leaf is 38% and in 11 of these cities and towns the increase is between 40% and 100%.
The sugar with which to sweeten that cup of tea has become prohibitively expensive over the January 2008 to December 2010 period. For the 32 cities and towns for which there is regular price data, the average price increase for a kilo of sugar is 102%, the range of increase being between 76% and 125%.
This increase for sugar – relatively homogenous for the price reporting centres – exhibits the countrywide nature of the price rise of the commodity. Nor is there a household economy case for substituting sugar for gur, or jaggery. For the 17 towns and cities reporting data for gur prices over the same 36-month period, the increase in price over the period has been an average 118% with 11 of these centres recording an increase of over 100%.
Adding a third element of higher cost to the humble cup of tea is the price of milk. For the 25 towns and cities which recorded increases in the per litre price of milk over the 36-month period (one city recorded a drop) the average rise is 37%. In seven cities a litre of milk costs at least 50% more in December 2010 than what it did in January 2008 – Ahmedabad, Bhopal, Indore, Jaipur, Jodhpur, Patna and Hyderabad.
In conspicuous contrast are the rates of increase in price of cooking media – groundnut oil, mustard oil and vanaspati. Over the January 2008 to December 2010 period the 37 urban centres recorded average price increases of 10%, 9% and 10% respectively for groundnut oil, mustard oil and vanaspati.
Finally, the volatile allium cepa, or common red onion. In 29 cities and towns reporting regularly the per kilo prices of onion, the increase in price of the vegetable has been astonishingly steep. The average increase for 29 cities is 197.5% and in 14 the increase has been 200% and above – New Delhi, Shimla, Ahmedabad, Indore, Mumbai, Rajkot, Agartala, Aizawl, Bhubaneshwar, Cuttack, Kolkata, Chennai, Hyderabad and Vijaywada. In pale comparison is the otherwise worrying average increase of 39.5% for a kilo of potatoes – this is the 36-month average increase recorded by 27 urban centres.